Nicolas Chammaa discusses why sustainability in marketing must reflect real actions, be rooted in real places, and shared by real people.

In the same way you pay close attention to product usage after your product is launched, you should keep a close eye on how your message is being received by the public.

Well-seasoned education specialist Dr. Sandeep Jeewan Sharma has been conferred a Doctor of Philosophy (Ph.D.) in Commerce ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Indian businesses are transforming themselves to online business in order to attract their customers through digital ...

PhysicsWallah, an education company, has appointed Satish Sharma as its new Chief Marketing Officer. Sharma will lead the ...

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...