Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

The problem isn't that strategy is too abstract -- or too costly, or too slow. Instead, it's woefully unaccountable.

Learn from senior marketing and AI leaders at Adobe, Ford, and Fleetio as they unpack how they’re navigating this transformation — and how you can, too. The post Your AI-driven strategy starts here.

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

Before the transition can be made from custom chiplet environments to a standardized off-the-shelf open marketplace, an ...

Communicating with impact is both an art and a science. Whether delivering a keynote speech, leading a panel or speaking on ...

Alekhya Chakrabarty, Head, Marketing and Growth at Unstop, writes about why traditional leadership playbooks don’t work for ...

In 2007, a 19-year-old student at the University of Western Australia began noticing a recurring problem among her peers.

The resulting benefit can vary accordingly. “A small simple branch predictor might speed up a processor by 15%, whereas a ...

The pet food giant had a problem. Cats were rapidly catching up to dogs as America’s favorite pets, but the company was ...

Halo Sports & Entertainment CEO Gillian Zucker spends her days figuring out how to ‘make people’s jaws drop’ ...