The chief marketing officer (CMO) is no longer just the voice of the brand. Or at least, we shouldn’t be. Today’s CMO should ...

Marketing and technology leaders came together to explore how the rapid adoption of MarTech is transforming performance ...

Key Takeaways In today’s fast-evolving digital landscape, the significance of a well-planned approach to content creation cannot be overstated. Forward-thinking businesses know that simply publishing ...

UAE-based Journify has secured strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its ...

Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six ...

What if the next breakout wealth trend isn’t in traditional assets or blue-chip cryptocurrencies, but in the rise of meme ...

By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

Three things every marketing leader should know about winning with AI today.

Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving ...