A marketing strategy, on the other hand, encompasses all of your marketing activities, including go-to-market strategies as they’re developed. Ideally, every go-to-market strategy you create ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

According to famed business strategist Michael Porter, a strategy "creates a company's position, making trade-offs and forging fit among activities." Marketing strategies are often formed around ...

Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and more expensive. Before buying, today’s customers ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach ... hours Virtual alternatives to previously in-person or sales-guided activities (e.g., ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...