A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

AI enhances content marketing by facilitating personalized, efficient, and engaging content creation. You can use it for brainstorming ideas, writing SEO-friendly articles, and making sure your ...

Nowadays, good marketing needs a good content strategy behind it, regardless of industry or business model. Here are six questions to ask when developing a successful content strategy. 1.

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

4. Build high-performance content teams. The true power of content performance lies in the team. Without passionate and experienced people driving the strategy, even the best tactics can fall flat.

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. That should be ...

Dive Brief: PepsiCo launched a new, state-of-the-art content studio in Manhattan where the company plans to produce both branded and brand-agnostic content via its internal production arm, Creators ...

A B2B Content Marketing Study conducted by CMI found that 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy.