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This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...
When Intel (NASDAQ: INTC) handed over global marketing duties to Accenture (NYSE: ACN) and Microsoft (NASDAQ: MSFT) eliminated more than 1,000 go-to-market roles while redirecting $80 billion into ...
One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.