One good digital marketing strategy to employ when the event is occurring is ... Live blogging through Twitter is another great way to drive engagement during the event, especially for festivals and ...

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Provide timed giveaways during the event as people complete surveys Offer signed books or premium content from event speakers Upgrade survey takers to VIP conference access Surveys aren't the only way ...

Rethinking pharma’s events’ strategy During the short period in which ... Daniel Nitschke has been integrated multichannel marketing and CRM lead within Bayer’s Pharmaceutical division ...

Gary Drenik: As consumer behavior changes dramatically during a downturn in the ... the results because of a poor content strategy. Drenik: How to use events, even small-scale events, to grow ...