Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Gandon has been named Chief Digital & Marketing Officer, a newly formed role to help the US beauty giant ‘build stronger consumer connections’ in the digital age ...

The Big Yummm meal is part of the casual-dining chain’s new First Choice plan, which will aim to drive traffic and improve ...

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.

A 54-year-old brand, Amtrak has not typically been known as edgy or particularly resonant with Gen Z. But that’s changing, as the brand pursues a social-first strategy that’s helping it better ...