Collaborating with designer and animator Nur Amirov, Peters set about 'fixing' the Marvel logo, explaining, "Marvel is a ...

Its font is a nod to Marvel’s 1983 and 1990 logo iterations, but its vibrant red color, emblematic of the brand, evokes the power and passion of the ultimate hero.

Its font is a nod to Marvel's 1983 and 1990 logo iterations, but its vibrant red color, emblematic of the brand, evokes the power and passion of the ultimate hero.

“Marvel,” rendered in a white font encased by a red block, now sits beside “comics” in white-on-black—an inversion of Marvel Studios’ famous black-on-white logo.