The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

Now in the second term of President Donald Trump - and his first since these changes took place - Trump has issued what he called a "controversial statement" about whether he would change Washington's ...

True, but I still think it's a clever logo design. Its enduring popularity is testament to how well it works as an identity, and the fact that it's still surprising people after 46 years is a bonus.