Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Dear Lloyd, I recently tried using AI (artificial intelligence) to help me find a motivational speaker. A couple of names ...

First, let’s look at the definition of community ... So, is creating your company’s community your next big marketing strategy? If you haven’t already created one, it’s a concept worthy ...

Discover why content marketing remains a powerful strategy in 2025 and how it’s evolving to meet changing consumer ...

First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach for reaching prospective buyers and ...

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost ...