On January 20th, 2025, a Chinese company called DeepSeek released a new AI model to the public. The model is free and, ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Speakers at the latest PRmoment Masterclass, The Intersection of Data, Planning and Measurement , shared their best practice tips for conquering ...

Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid ...

Why PR Is misunderstood by CFOs and CEOs 1. Measuring ROI is not easy: While sales or marketing results are easy to quantify, PR is not. Its impact cannot be easily seen or measured, and metrics ...

PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate, and measure that data. Our reports are available ...