A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

An artist writes on Bluesky that Bungie used her designs for the shooter "Marathon" without permission. The studio blames ...

A group representing big foreign streaming companies told a CRTC hearing Friday that those companies shouldn't be expected to ...

Today, building brands solely on the promise of a different product or service has become unsustainable. Any “new and ...

Ready to make your brand impossible to ignore? Unlock the secrets to standing out in a crowded market with actionable tips.

The new logo blurs Google’s colors into a gradient. Google’s logo just got a little bit blurrier. In a new logo quietly ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The colors of an advisor's logo, branding and even the clothes they wear can have a surprising effect on the conversion rate ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

After announcing its new musical performance series “Under the Ghost” last week, Snap has now hosted its first performance, with Kid Cudi showcasing a range of his latest tracks at Snap’s Santa Monica ...

You might think you've seen creative NFL schedule releases before, but the Jacksonville Jaguars dropped something truly different. Forget the usual hype videos and player montages.