A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

An artist writes on Bluesky that Bungie used her designs for the shooter "Marathon" without permission. The studio blames ...

Today, building brands solely on the promise of a different product or service has become unsustainable. Any “new and ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a message about what brands stand for.

Now in its sequel, Death Stranding 2: On the Beach, he poses the same question in an even more complicated form: "Should we ...

Shastri said technology, especially, is an essential element of sport now and players ... it was (about) logos." "There was no brand association, there was no social media. There was no podcast, but ...

The new logo blurs Google’s colors into a gradient. Google’s logo just got a little bit blurrier. In a new logo quietly ...

As the Alliance for Women in Media prepares for the 50th Gracie Awards, the organization has introduced a full-scale brand ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The colors of an advisor's logo, branding and even the clothes they wear can have a surprising effect on the conversion rate ...