"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the ...

Media relations is a component of public relations that focuses on activities between a business and media outlets -- newspapers, television and radio stations, magazines, and online outlets.

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have ...

Media relations can still deliver significant impact if it is used as part of a strategic and integrated approach to help solve business problems, says Jim Selman, partner and managing director at ...

A media relations campaign is targeted to a specific audience in order to have the greatest impact. A boutique retail store may want to reach a female audience in a particular age group, while a ...

Raisa Acloque, Media Relations Specialist, D.C. The effect of the last two years, including the pandemic and newsroom layoffs, will continue to shape the role of media relations in 2022.

Innovators in the public relations space, like the St. Petersburg, Florida-based PR firm Otter Public Relations, are redefining how companies approach media relations in today’s landscape.

Media pitches Sometimes, the News & Media Relations team will choose to “pitch” a story to one or more reporters directly rather than issue a news release. Usually, this one-on-one contact allows us ...

Maybe media relations is shrinking, but it still matters—deeply. Especially if we embrace the change of the PR landscape as a broadening of the media.

If media relations isn’t a priority for your nonprofit or foundation, it’s easy to understand why. After all, nonprofits don’t exist to grab sexy headlines. Your organization exists to solve complex ...

Expert Opinion The Clock Is Ticking: Accelerating New Lateral Partners’ Integration Using Media Relations This article examines how law firms that immediately integrate new lateral partners into ...