Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...
Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.
Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
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A History of Nike and the Brand's Athlete PartnershipsNike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!
Nike had not released a Super Bowl ad since 1998 until Sunday night. During Super Bowl 59, the sports giant dropped a new commercial, breaking a 27-year Super Bowl ad drought. Nike used Northern ...
Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...
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