Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling beer in the U.S., overtaking decades of domestic dominance.

And unlike most NAs on the market, Modelo’s come in bottles — a similar form factor to its flagship beer — each outfitted with a slick new logo that FastCompany has already crowned the year’s best.

In this photo illustration, bottles of Modelo Especial beer sit on a table on June 14, 2023 in Los Angeles, California. (Mario Tama/Getty Images)) In April 2024, Salvador Gutierrez got a big surprise.

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.

Modelo Especial is the top-selling beer in the U.S. in terms of sales dollars in June. It marks the second month in a row that the Mexican lager has held this spot.

Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent other Mexican ...

Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting.

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ...