Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are ...

Another medium that a modern public relations strategy cannot ignore is the podcast. According to one study, there are 464.7 million podcast listeners globally as of July 2023, ...

In a world that is becoming increasingly interconnected, the relationship that exists between public relations agencies and the companies that rely on them to get important information out to the ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

TenacityPR specialises in the principles of public relations as established by Edward Bernays and Ivy Lee, aiming to prevent false and misleading information from spreading through propaganda.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

The Head of the Department of Mass Communication at the University of Benin, Prof. Daniel Ekhareafo, has called on public relations practitioners to embrace digital tools and innovative strategies ...

It became only the second international public relations firm after opening a branch in Geneva in 1961, and by 1984, it was the world’s largest PR firm by net fee income — then $63.8 million ...