Pat Riley is aiming for the top of the Eastern Conference, and rumors of a possible reunion with LeBron James are gaining momentum.

Between each NBA season, there are always talks of which conference will be more difficult to ascend. While in recent history ...

No team in the East took a bigger swing at contention in the absence of Tatum and Haliburton than the Magic, who swapped Cole ...

The Hall of Fame guard has warned the Cleveland Cavaliers not to overlook this specific Eastern Conference franchise ...

So Where does the Heat stand in the East after re-signing Davion Mitchell, drafting Kasparas Jakucionis and essentially ...

The NBA Eastern Conference has never felt so wide open, and there are multiple teams who could make a major run in 2025-26.

Next season’s Eastern Conference will be ground zero of the NBA’s parity gambit, molded into the shape of competition the league set in motion over the past half-decade.

NBA analyst turned a lot of heads with his pick for the 2026 Eastern Conference champion.

The NBA Eastern Conference has opened up for one team to take the crown at the end of the 2025-26 season.

The NBA’s Eastern Conference has endured a horrid few months, with three of the conference's powerhouse teams losing a key piece to significant injury that will sideline them next season.

The Pacers played in the Eastern Conference Finals on the same day as the Indy 500, again, and they lost, again.

This was a classic, and the start of an intense rivalry between two of the best teams in the Eastern Conference over the next several years — including the Reggie Miller choke game in the 1995 ...