True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Discover how to reduce your brand’s environmental impact with sustainable digital marketing strategies. Learn eco-friendly ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn ...

developing customer segmentation and targeted marketing strategies for startup companies. He has also held roles as Senior Director, Marketing for Suntory Global Spirits, overseeing the company's ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate ...

Personalization is one of the most evergreen customer engagement priorities—and challenges—we hear from brands. We were writing about personalization back in 2015, and 10 years ...

Women are shaping crypto’s future, from regulation to media to marketing, driving inclusivity and strategic impact.

Every structure has its advantages and can fit different marketing strategies. Now, cost-per-action will likely bring in more revenue in campaigns that are centered on getting an app installed or a ...

Monica Ohara to lead global marketing strategy and brand growth at Fivetran OAKLAND, Calif., May 15, 2025--(BUSINESS WIRE)--Fivetran, the global leader in data movement, today announced the ...