In the past, we had slogans like “Keep America Beautiful” and “Every Litter Bit Hurts” on TV, bill boards and overhead freeway signs. No littering signs with fines noted were posted ...

The tactic was based on nudge theory, a concept that suggests subtle changes in surroundings can influence behaviour. Data from four daily police surveys of the alley revealed an average of 7.43 ...

The color scheme is based on the “nudge theory,” in which subtle environmental changes can coax people to willingly modify their behavior. In the Osaka case, the switch to yellow made the ...

The emergence of behavioral science introduces promising techniques to bridge this gap, with nudge theory being a key solution. Coined by Richard Thaler and Cass Sunstein in 2008, nudge theory ...

Behavioural economics offers a useful lens here. Richard Thaler and Cass Sunstein's Nudge Theory highlights how laws need reinforcement through behavioural shifts – choice architecture – that ...

The business reported a Net Interest Income (NII) registered a growth of 1.5% to ₹42,774 Crore versus ₹41,655 Crore in Q4FY24.