Ad of the Day: Old Spice sets sail on a pirate ship with a nod to iconic ad moment The work by Spanish indie shop Burns plays on the notable Super Bowl ‘The Man Your Man Could Smell Like’ spot ...

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand.

So much so that Old Spice has enlisted the indie shop to continue working on the brand’s marketing efforts in Europe and Asia. ... “We had to find a real boat that could look like a pirate ship.