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Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Although offline promotional couponing incurred higher marketing costs—$4,500 for both offline-first and online-first groups compared to $0 for the online-only group—they generated ...
Harvard Business School7y
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...
Harvard Business School4y
Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)
Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)." Harvard Business School PowerPoint Supplement 520-711, April 2020.
The Importance of Multichannel Advertising: A Comprehensive Marketing Strategy
Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...
Vanguard25d
We’ll help companies track online, offline results of marketing projects – Goodnews, CEO of Dochase Adx
He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?