The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour, paired with a melody intended to evoke refreshment and upliftment.

PepsiCo's refreshment brand, 7UP, has launched its new sonic logo in India, marking a significant step in creating deeper emotional connections with consumers through multisensory design. The ...

7UP, PepsiCo’s refreshment brand, is making sound an integral part of its identity with the launch of its sonic logo in India — an audio signature that captures the brand’s spirit of delight ...

Yellow cats are enormously popular. Their ginger, yellow, and orange fur is believed to go with an equally bright, sunny personality. While there’s no scientific proof of that theory, there is ...

Sonic the Hedgehog is getting three individual Secret Lair drops, and we've got the exclusive first look at one that's all about artifacts.

The WNBA-inspired 'Total Orange' Nike Kobe 6 Protro releases in July. Find the release info here.