It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract ...
From beaches to rainforests; colorful colonial buildings to bioluminescent bays; Puerto Rico boasts some of the most ...
But it’s still a commonly held viewpoint, among agencies and businesses alike, that PR activity should be this totemic, single-track approach. We put our messages out to select media ...
Classically, PR activity centres around media relations, with the specific aim of getting (favourable) coverage of the company and its activities in newspapers or on broadcast media. As an example, ...
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