How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive ...

How to Create a Public Relations Plan. Compelling public relations plans can go a long way toward helping a business spread its message, reach more customers, and generate more sales.

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

What Components Make Up a Public Relations Plan?. ... To ensure that you develop the right type of public relations campaign, ... Linton has also authored more than 20 published books and is a ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR ...