Your Guide to Creating the Right PR Campaign in 2016 . Written by Faizan Raza. Published on June 3, 2016 . PR is an ever-changing medium.

There are several key stages: 1. Launchpad: The PR Announcement. The journey begins with a compelling press release that serves as the launchpad for the campaign.

This is where your PR team will track down any photos, logos and videos needed for the campaign; decide what media members they need to pitch to and how, and create a social media strategy of when ...

Therefore, running a PR campaign for your business is not just good, it is mandatory. In this article, I’ll explain how social media PR is significant to you and how different tools can aid you ...

“The REA didn’t just need design and advertising to achieve [their] aims; they needed an entire PR campaign, of which Beall’s posters were a significant part,” curator Angelina Lippert tells us. Top: ...

The next great outpouring of campaign art didn’t come until some 40 years later, with the nomination of Barack Obama. “It is possible…that the great American political poster, like so much ...

Students from the campaign pose with 'Embrace Diversity' posters. (Colin Wylie) The group worked for one month, from Feb. 11 to March 11, to put together its entire diversity-centered campaign.

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

The back side of each poster offers a look into the campaign, how many electoral votes and popular votes each candidate received, and additional graphics. Talk about taking a walk through time.

Not too many writers have run for office, but when they do, it’s generally an event. One of the most memorable of these took place in 1970, when Hunter S. Thompson ran for sheriff in Aspen ...

Campaigns that fail to address this shift can risk being perceived as tone-deaf. In Germany, for instance, where inflation has hit record highs , campaigns for luxury brands must tread carefully.