Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.

The total volume of data in the world has grown exponentially in recent years. We explore the developments behind this transformation and how IROs can navigate today’s increasingly data-rich ...