Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Leading voices at the 2025 Women in PR Ghana Summit have called on PR professionals to lead with values, integrity, and intentionality. The call aligns with the message of the 9th summit which ...

Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.

Public relations has always been about crafting compelling narratives, stories that connect, influence, and truly inspire.

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

He concluded with a call for continued effort. “PR, media relations, communication, they’ve all evolved with this shift. We’ll never get it perfect, but we can keep improving.

We are thrilled to announce that the nominations for the 5 th edition of exchange4media PR & Corp Comm 30 under 30 Summit and Awards are officially open. e4m 30 under 30 Awards is a notable event ...