Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Leading voices at the 2025 Women in PR Ghana Summit have called on PR professionals to lead with values, integrity, and intentionality. The call aligns with the message of the 9th summit which ...

Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Public relations has always been about crafting compelling narratives, stories that connect, influence, and truly inspire.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

Smoke Lab, NV Group’s premium vodka brand, brings on Actimedia PR & Digital to support its communications strategy as it expands across India, the US, UK, and EU markets ...