In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

PR experts told BI creating an air of mystery ... they still have valuable cards to play — their first selfie shared on Instagram, for example, or Chalamet's debut appearance on "The Kardashians." ...

Both have their place in a comprehensive PR strategy. For example, broadcast media tours often include traditional television and radio. While they complement each other, digital PR and marketing ...

The Washington Post announced today a strategic partnership with OpenAI to make high-quality news more accessible in ChatGPT.

What is supervised learning and how does it work? In this video/post, we break down supervised learning with a simple, ...

Open to agencies, brands, public sector bodies, nonprofits and NGOs, the awards spotlight examples other PR pros and marketers can aspire to emulate. Learn more here. PRWeek’s Women of Distinction ...

Quotes from senior leaders and the new or departing individual are also essential, as shown in the press release example below. Event press releases are an important part of any PR strategy.