Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

In hot water and clueless on navigating crisis communication? Venelize de Lange from media update gives you five examples of ...

When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations response. It failed to communicate the three key messages the public needed ...

The relationship between media and public relations companies is a symbiotic one, with both parties receiving assistance and support from one another in a variety of ways.

Elevate Your Public Relations CampaignsNEW YORK, Aug. 20, 2024 (GLOBE NEWSWIRE) -- It can be difficult to craft compelling press releases. But we’re here to help. Get inspired with four press ...

We asked a range of sports PR professionals to give their view on the standout PR examples from this year’s tennis: Royal Box ...

The public relations profession often focuses on objectives ... Train your operators to ask questions about specifics in your PR campaign to see if callers understood your message. For example, ...

So it all seems to come down to the explosive increase in the channels available to distribute information and the fact that PR can’t control all of the channels, much less the messages.