Consider other partnerships for your PR strategy, too. Join forces with a non-competing, complementary business to co-promote your brands. For example, if you’re a makeup brand, you might ...

Include an Amazon-exclusive discount code or, when it makes sense, a sample of your product with the press kit. ... B2C product companies can benefit a lot from a PR strategy that embraces Amazon.

For example, I used SparkToro and quickly found 844 people who frequently talk about “digital PR strategy.” The tool provided a detailed breakdown of my audience by gender identity and age ...

3 Ways to Customize Your PR Strategy and Fuel Growth Don’t fall into the trap of cookie-cutter PR. A customized strategy can make all the difference in ensuring you and your brand stand out.

In the world of digital PR, relationships are everything. That’s why it’s crucial to team up with the right company. There are a lot of PR Services — like guides, for example — that can ...

Remember: PR is a marathon, not a sprint. By focusing on these seven in-between moments, you’ll build momentum and enjoy even greater success when you have big announcements.