Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the most effective tools for shaping a brand's reputation, building trust and ...

Empower your PR strategy with Business Wire's press release tools, designed for public relations professionals to optimize news distribution & media engagement.

Public relations always will be about human relationships — one-on-one, purposeful relationships — but we can be a lot smarter about how we construct those relationships if we use all the data ...

PR a decade ago versus now is a totally different thing. While it still has its challenges, we've got way more tools to help increase the efficiency and speed of our work.

I immediately saw the power of PR in influencing perception via third-party validation. Since then, I’ve leveraged PR tools to build my personal brand and the brands of nine agencies at which I ...

As part of activities to mark the 5th edition of the World Public Relations Day Festival, Global Media Alliance (GMA), in collaboration with ALX Ghana and Women in PR Ghana (WiPR), hosted an ...

Qwoted has more than 100,000 active PR users on the platform For the first time PRs can now search, connect and message with each other Agencies Caliber Corporate Advisers, Haymaker Group, and ...

The numbers tell a compelling story: According to Cision’s 2023 State of the Media Report, 78 percent of PR professionals now use A.I. tools for at least one aspect of their work.

Like many tech PR firms these days, Microsoft's agency of record, Waggener Edstrom also monitors religiously Twitter trends involving its biggest client. On March 11, WaggEd went beyond simply ...