The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

3. Create Gamified Content Tied To Shows. Leverage CTV for PR by creating gamified content, which integrates brand messaging into interactive quizzes or challenges tied to shows.

Empower your PR strategy with Business Wire's press release tools, designed for public relations professionals to optimize news distribution & media engagement.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

But for activists — especially Arab women fighting for visibility and justice — PR isn’t about selling. It’s about surviving. It’s about being heard when the world wants silence. And it’s our ...

Lively's complaint argues that the tactics in Abel and Nathan's campaign on behalf of Baldoni went "well beyond standard crisis PR" by deploying the controversial practice of astroturfing, a ...

Lyceus Group, a high-touch boutique financial public relations firm specializing in financial services, is proud to announce it has been selected as a finalist for “PR Campaign of the Year” at ...

SEATTLE--(BUSINESS WIRE)--Lyceus Group, a leading boutique financial public relations firm, is proud to announce it has been shortlisted for "PR and Communications Firm of the Year" in the 2025 ...