In an increasingly competitive market, brands are constantly looking for new ways to stand out, connect with customers, and foster loyalty. One of the most powerful, yet sometimes overlooked, tools in ...

In this blog, we’ll show you how you can design the perfect packaging, why wholesale makes sense, and how your brand can grow ...

Behavioral science shows that packaging design—color, weight, texture—nudges consumers by triggering subconscious associations. Heavier packaging, for instance, signals quality. Simpler design ...

Similar types of products will often adopt similar packaging color and design. Black, silver and gold are often used for luxury products. White is a popular color for packaging cleaning products ...

Using psychology in packaging and product design isn't limited to big-name companies. Apple doesn't have some exclusivity agreement with the color white, after all.

Color and typography – the visual design elements in packaging are crucial for its success. Tips to improve your packaging design The factors that determine good packaging design (see above ...

Sussex, Wisconsin-based Color Ink began as a commercial printer more than three decades ago, but after seeing local companies turning to outside graphic design firms to develop their packaging ...

In product packaging, using one color palette over another can impact costs, said Pruett. For example, the inside of a box holding a new lipstick tends to be white because the color conveys a more ...

In 1998 I co-authored Food Wrap, a survey of new design styles and techniques for supermarket and specialty stores worldwide.The book’s aim was to prove that food packaging was not entirely ...

In fact, the "little blue box" is now a common phrase, based on Tiffany's little blue box. Packaging Must be Functional How functional the product packaging is of utmost importance.