With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Monitor your rankings, traffic, and conversions monthly. SEO trends shift, algorithms update, and customer behavior evolves.

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

The algorithmic age of pay-per-click (PPC) has arrived, paving endless new roads for search and paid media to follow, and turning PPC experts into soothsayers as they attempt to divine the next ...

Media House leads cannabis SEO and dispensary marketing in 2025. Understand why it's the top-rated cannabis marketing agency driving revenue and compliance.

Amazon's Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots ...

Google is evolving into a diversified tech powerhouse, with Gemini and the Google Cloud Platform driving enterprise adoption ...

Businesswoman Wanja Nyarari has opened up on George Ruto helping 30 job seekers pay their flight tickets. Wanja said that George did not do it for publicity.

“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...

Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

Spotify saw paying subscribers rise 12 percent to 276 million customers in the second quarter of 2025, the world's top music streaming service said on Tuesday, though profits fell below expectations.

From education and online shopping to medicine and social protection, artificial intelligence is embedded in and beneficial ...