High school students learn that Pavlov's dogs were conditioned to associate the sound of a bell with getting food. The ...

A small but enthusiastic group of neuroscientists is exhuming overlooked experiments and performing new ones to explore ...

When you feel rewarded by someone else's happiness, your brain starts treating them like a favorite.

Oregon coach Dan Lanning is known for being a silent assassin. Since he took over the reins of in 2022, the Ducks program has ...

This helps to explain how the stock market has become even more overvalued than it already was earlier this year. In fact, almost without exception, valuation indicators with good long-term records ...

An 8.8-magnitude undersea earthquake struck early Wednesday off the coast of Russia's Petropavlovsk-Kamchatsky, triggering ...

Port Huron officials asked lawmakers for $6.5M to restore the Black River Canal, calling it vital to safety, tourism and the ...

Not all animals respond to reward cues the same way — some fixate on the cue itself, while others head straight for the reward.

Simply smelling roasted coffee beans seems to help to increase alertness, but is it a Pavlov effect, or is there more brain science behind it? According to Bianchini, the scent of coffee is ...

The entire journey of bringing a movie to life, from its inception as an idea to its polished final form, is known as movie ...