Seattle's NHL expansion team finally has an identity. They will be known as the Seattle Kraken and the team already has a solid base when it comes to their logos and uniforms.

Release the Kraken. CEO and Seattle team president Tod Leiweke opened up a special press conference Thursday by revealing the name of the NHL’s 32nd franchise: The Seattle Kraken. In a live b… ...

The Seattle Kraken have been released! On Thursday, the NHL's 32nd franchise revealed its team name and logo.

The Seattle Kraken’s primary logo includes a stylized S in honor of the Seattle Metropolitans, the first American hockey club to raise the Stanley Cup in 1917.

Sponsor logos — most likely again including Amazon’s — are coming to team jerseys next season. The Kraken are scheduled to kick off their inaugural season on Oct. 12 in Las Vegas.