Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

Janice Debo Janice Debo celebrates 30 years of professional impact, reflecting on a journey from sales, marketing, and ...

Did you know that each $1 spent on email marketing generates an average return of $42 for a business? That kind of return is ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

“From helping people discover new brands to acting like a personal stylist for choosing ... 26% said they would invest in AI to support their sales and marketing activity and 30% would invest ...

With WhatsApp projected to reach around 3 billion monthly active users globally in 2025, the platform has evolved well beyond personal messaging. It is now a central channel for customer engagement ...

Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the ...

“It started off from a business challenge that we had,” said Poulomi Roy, Chief Marketing Officer, RSH Global - Joy Personal Care ... are primary and secondary sales. For us, our primary ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...