LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

Professor Robert Ebo Hinson, a distinguished Sales and Marketing Consultant and Africa’s leading Marketing Scholar, has urged ...

Unilever CEO Fernando Fernandez has upped the CPG's ad budget as part of a mission to build a 'marketing and sales machine.' ...

But here's the real game-changer: This model enables you to sell without sales calls (if you want to). When you're running ...

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Financial storytelling transcends mere product explanation, framing possibilities and redefining security by connecting with ...

Colgate-Palmolive beat first-quarter sales and profit estimates on Friday, as resilient demand for its essentials such as ...

"Looking ahead, our priorities are clear: more beauty, wellbeing and personal care," said Fernando Fernandez, CEO of the ...

Following its successful first-decade anniversary, Hotel Sales and Marketing Association (HSMA) Philippines, is finally back ...