Among the debates consuming executives in boardrooms of U.S. food companies is which brands consumers are buying and avoiding ...

Recent studies on how to sell healthy food also revealed a way for all of us to eat better without even thinking about it.

The Coca-Cola Company's KO strong second-quarter 2025 results were driven by a strategic emphasis on pricing, offset by a 1% ...

That's according to a recent paper from the McKinsey Global Institute examining productivity advances over a nine-year period. An infographic (below) looks at key findings from the research. It covers ...

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.

The Mexican peso fell to 18.6284 per dollar on July 9 after peaking near a one-year high on inflation data. Banxico’s rate-cut pause and U.S. Fed minutes weighed on market sentiment in Mexican peso ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

This guy has 45 credit cards. Here’s what you can learn from his strategy. Dave Grossman carries a ‘Costanza wallet,’ and he says he’s reaped rewards aplenty as a result ...

7 B2B marketing strategies for 2025 that drive real growth In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.