Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Alekhya Chakrabarty, Head, Marketing and Growth at Unstop, writes about why traditional leadership playbooks don’t work for ...

Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

In event marketing, the giveaway has long served as a post-event brand reminder. As consumer expectations evolve, so must ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

Today's marketers must balance data with instinct, structure with soul. The best way to sharpen both is to get out of the usual context.

HP EliteBook 8 G1a is a powerful AI laptop with top-notch security, solid battery life, and smart features, but let down ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the ...

W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...