W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

In the current world of fast-paced communication, presentations must be concise, swift, and visually captivating. Whether it's a classroom presentation, a busin ...

It is an assurance and a promise that we have a clear path forward in the next 22 years. It is a responsibility and a demand ...

The difference between online learning and emergency remote teaching · Why course design matters more than ever · How ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community relationships.

Critics of multilevel marketing businesses like Amway and Herbalife make bold claims. Bill Ackman, an institutional investment manager who tried to take down Herbalife, once said of the company ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

BW Marketing World, in association with BW Businessworld, is set to host the highly anticipated second edition of the BW Momentum Conference 2025, followed by the prestigious BW Merit Awards on 27 ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.