Pricing is more than just a number—it’s a psychological trigger that shapes how customers perceive your value. Many entrepreneurs, freelancers, and business owners struggle with setting prices that ...

Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

Global retailers like Birkenstock and Pandora are planning to increase prices worldwide. This is to offset the impact of US ...

To successfully integrate AI into pricing management, follow these steps: 1. Evaluate present price strategies to understand ...

Recent financial moves by Vista, totaling over $1.3 Bil, have positioned the company to accelerate its growth in Asian ...

Retailers that embrace AI-powered pricing will not only protect their margins but will also build stronger customer loyalty ...

By relying on intuition, you are likely leaving 20% of In-Store Profit unrealized.

Dynamic pricing algorithms offer competitive advantages but come with mounting regulatory risks. Adam Berry, Mike Horoho, ...

Since then, the economic landscape has shifted. The latest GDP and inflation data points toward either a growth recession or ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed during these turbulent times, managers need to broaden their thinking on ...

As the sector evolves with rapid digital adoption, pricing strategies are also becoming central as to how brands compete. Yet, amid the rush for market share, a troubling trend that’s emerging ...