The modern digital market forces brands to deploy innovative means that attract marketplace viewers. The rising popularity ...

Anna Maikova is a distinguished product marketing specialist with experience in promoting complex technological solutions. She has been leading product marketing at Gan.AI, a company specializing ...

Advancements in cloud-native and AI technologies over the last several years are automating tasks and contributing to the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

While January might be “dry” for some, this conference cocktail served up six “Marketing Truths” to help guide my thinking for the year ahead. The product era of marketing is long gone ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Opinions expressed by Forbes Contributors are their own. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on existing data ...

AWS CEO Andy Jassy wished him well, but a lawsuit quickly followed. Amazon Web Services is suing a former product marketing leader on a claim of violating a non-compete agreement by taking ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and maintain brand loyalty, including monitoring buying trends, analyzing ...

Jan. 16 (UPI) --The U.S. Food and Drug Administration on Thursday approved the marketing of Zyn nicotine pouch products after undertaking an extensive scientific review of them. The American Lung ...