Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

When entering a store customers might feel products attract them while leading their shopping to necessary items. The ...

But first, a little history. Celebrity product placement (sometimes called "celebrity seeding") has been with us since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into his ...

Artificial intelligence media company Rembrand, which uses AI-powered technology to place virtual objects in video content for brand marketing ... has experienced “product placement,” it ...

optimizing product placement and leveraging cutting-edge technology to revolutionize retail. This article draws on my expertise and insights to offer actionable advice for maximizing sales in two ...

Narrator: Netflix says it doesn't let brands pay for product placement. So how do you explain ... So if Netflix says these aren't paid promotions, how are all these brands winding up in your ...