Admittedly, public opinion polls show that adults are open to medical marijuana and less so to legalizing the mood-altering ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

As digital fatigue sets in, businesses are turning to tactile marketing to make a lasting impression. In a world saturated ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

In a market bustling with competition, brands constantly seek innovative ways to outshine their rivals. One method that has stood the test of time is the use ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the smart play is building a content marketing engine that consistently attracts ...

FOA President Kristen Sieffert highlighted some of the company's business progress in Q1, new marketing moves and an ...