Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

In this SMMFollows, a digital marketer explores the platform’s strengths, limitations, and usefulness as a ...

Artificial intelligence (AI) is an engine that drives personalization in marketing, allowing brands to offer unique ...

About Eventify: Eventify's event app integrates with Salesforce, HubSpot, Zapier, and over 1,000 third-party applications, ...

By Tim Hepher and Sarah Young PARIS/LONDON (Reuters) -Boeing and Sweden's Saab are in talks with Britain's BAE Systems about ...

Artificial intelligence, connected data solutions and advanced loyalty programs are enabling precise personalization, accurate attribution, and measurable results that benefit retailers, brands and ...

Promising muscle growth, fat loss, and focus, peptide stacks are going viral. But experts warn the risks—and shady ...

Younger shoppers prioritize digital tools, online grocery access and responsible sourcing, according to research presented at ...

New initiative rewards viewers with up to 15% off digital games and software for watching participating creators on Twitch.

In just two years, Air India has rebuilt its digital backbone, revamping customer experience, operations, and employee tools ...

Marketing effectiveness has a credibility problem. For more than a decade, the industry has clung to attribution models and econometric reports that promised rigour, but often delivered little more ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy ...