While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Camping season is officially upon us … whether I like it or not. But, as readers of this column may already know, I can be ...

Making their Summer Concert Series return, Mix Tape will be performing this Sunday night, July 27, on the Floating Stage, ...

Marketing at Britannia, also shares what inspires him, how he is building a high-performing marketing team, and why working ...

Sales have fallen at Software Circle’s Nettl business but the group has grown the wing’s operating EBITDA thanks to a shift ...

Discover key insights from Boston Beer's Q2 2025 earnings call. Learn about margin growth, evolving strategies, and challenges in an uncertain beer market.

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the second quarter ended June 28, 2025. Key results were: ...