While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Audacy is calling for changes to marketing mix models that undervalue radio’s ROI, citing flaws in data structure and ...

Camping season is officially upon us … whether I like it or not. But, as readers of this column may already know, I can be ...

Making their Summer Concert Series return, Mix Tape will be performing this Sunday night, July 27, on the Floating Stage, ...

What Does a Marketing Mix Consist of in Fashion?. The fashion industry, more than other fields, relies a great deal on marketing to sell, sell, sell. As opposed to products that mostly have a ...

Discover key insights from Boston Beer's Q2 2025 earnings call. Learn about margin growth, evolving strategies, and challenges in an uncertain beer market.

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

The long-standing celebration of classical music draws both loyal fans and first-time visitors, marking a milestone year with ...