Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Bellator champ Patchy Mix details his current situation with PFL, which has him feeling like he’s wasting his prime years of ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Bellator bantamweight champion Patchy Mix wants out of PFL, he announced in a lengthy statement in which he criticized the ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

A boss of a team in the Championship promotion mix has been approached by a side at the other end of the table.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...