Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...